Monday, May 5, 2025

CASH ON DELIVERY VS. DIGITAL PAYMENTS: WHAT PAKISTANI ONLINE SHOPPERS REALLY WANT

As a Pakistani online shopper, living in 2025 and ignoring a digital aura is no other than foolishness. For you, this is the best time to enjoy convenience at its peak, thanks to smartphones and internet services. From online shopping in Pakistan to convenient payment options and instant home delivery service, what else’s that’s missing in the town? Moreover, with a trustable online shopping store in your pocket just like ARY Sahulat Bazar – the shopping experience overwhelms!

However, selecting the best payment method is really a crucial task. Therefore, for online shopper who wants a fair comparison between both – COD vs. Digital Payments, this blog is all theirs. The blog breaks down what online shoppers in Pakistan really prefer for payments, and more importantly, why. Let’s explore!

The Rise of Digital Payments in Pakistan

Over the past few years, Pakistan has made serious progress in digital finance. Thanks to platforms like SadaPay, Easypaisa, and banking apps with seamless payment integrations, paying online has become easier and safer.

Key digital payment trends in 2025:

·         QR and digital wallet payments

·         Buy Now, Pay Later (BNPL) services

·         Card-linked loyalty programs like Save Gold 80% by ARY Sahulat Bazar

·         Government and private incentives on digital methods

Digital payments offer speed, convenience, and record-keeping—but not everyone’s fully convinced just yet.

Why Cash on Delivery Still Rules in Many Areas

Despite these advancements, Cash on Delivery remains the top payment method for a large chunk of Pakistani online shoppers. According to recent 2025 industry reports, over 60% of e-commerce transactions still happen via COD.

Why do shoppers prefer COD?

·         Trust issues

·         Lack of access to credit/debit cards

·         No fear of online fraud

·         Payment options flexibility

·         Cultural comfort

For many, COD does not just work as a payment method but as a peace of mind.

Urban vs. Rural: A Digital Divide in E-Commerce

From urban to rural, the payment methods work differently for each area. Certainly, the reasons for this division are Pakistan’s internet and banking infrastructure with tech-savvy audience.

Urban Shoppers:

·         Prefer card payments, wallets, or Raast transfers

·         Go for platforms with good return policies

·         Check out for tracking orders and chat support facilities

Rural Shoppers:

·         Mostly pick the COD option due to limited: internet, banking, or literacy

·         Often shop via Facebook, WhatsApp, or small marketplace sellers

·         Rely on trust and verification on delivery

Gradually, the division is blurring, but it has not completely disappeared yet.

2025 Insights: Are Digital Payments Catching Up?

Indeed, COD is a game-changer, but never doubt, that digital payments are also catching up with time. Some key-shifters include:

·         Youth is increasingly going digital every now and then.

·         Many digital apps like Food delivery, Cab booking, and online fashion stores often offer discounts for paying via digital wallet or card.

·         E-commerce platforms in Pakistan are introducing partial COD”—a small digital deposit to reduce fake orders.

The trend is slow but steady: digital payments are gaining ground, especially as trust grows and fintech access improves.

What Do Pakistani Shoppers Really Want?

In short: Convenience and Control.

Indeed, online shoppers want convenience and control to develop trust in an online shopping store in Pakistan. They really want:

·         Surety for product quality

·         Authority to cancel or reject the order at any time

·         Simple and secure payment methods

For a newbie to the digital shopping store, COD ensures them to check out the product before paying for it. And when the talk is about an expert shopper, the digital payment method works best for him—but only when trust is established.

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