SMART GROCERY SHOPPING AMID INFLATION: WHAT PAKISTANI CONSUMERS ARE DOING DIFFERENTLY

The Smart Shift Toward Online Grocery Habits

You know what? Doing smart grocery shopping in these times of Inflation is just like making a way out of a burning forest. A forest that’s full of trees carrying fruits and vegetables, but it’s still not that easy to grab a single one. But remember, there is a way to get through if there is a hurdle. And if the hurdle is to buy groceries amid Inflation in Pakistan, then some special events make a way. However, the credit goes to the reliable e-commerce stores like ARY Sahulat Bazar for offering these extraordinary events.

Are you a smart grocery buyer watching out for special events like the 11.11 sale in Pakistan? Then this blog is perfect for you. Here, you’ll explore the different ways of buying groceries online in Pakistan without spending more. Sounds interesting? That’s great!

Then, why not explore more about what Pakistani consumers are doing differently in 2025? Let’s start!

Smarter Shoppers in a Price-Sensitive Economy

Pakistanis are now more calculated in their approach to grocery shopping. They’re constantly tracking prices, looking for reductions, and taking advantage of special campaigns such as the 11.11 grocery sale. These limited-time offers and digital promo codes have encouraged people to switch to online stores, helping them save smartly despite rising Inflation.

Bulk Buying: A Shield Against Price Hikes

Buying groceries in bulk is now common as the price stability has almost disappeared in the grocery market. People now prioritize bulk buying at the lowest prices or during 11.11 sales and promotions. But here, ARY Sahulat Bazar stands out with an endless opportunity to buy groceries and save Gold 80%. Doesn’t matter whether it’s online or onsite.

Local Choices Over Imported Labels

Another significant change among Pakistani grocery shoppers is that they now prefer local brands to imported ones. And the only reason behind this prominent shift is the Inflation that has influenced many towards local grocery products. As imported goods become more expensive. Now, whether it’s time to buy fruits, spices, grains, or any other grocery item, customer looks for both quality and affordability.

Tech-Driven Grocery Planning

Modern consumers now rely on digital tools to plan their grocery budgets. Apps and websites allow them to monitor prices, check product availability, and set reminders for significant events like money-off grocery deals. This trend has created a more informed shopping culture, where people compare, plan, and purchase brighter than ever.

Changing Brand Preferences and Consumer Behavior

Inflation has blurred the lines between premium and affordable brands. Many consumers who once chose imported goods are testing local options during campaigns like the 11.11 grocery sale in Pakistan. Often, they end up discovering equally high-quality products at lower prices. This leads to a lasting shift in brand loyalty and everyday purchasing habits.

The Convenience of One-Day Home Delivery

Amid busy city life and growing transport costs, home delivery grocery services are becoming a necessity rather than a luxury. Families prefer ordering essentials online to avoid long trips to crowded stores. Seasonal promotions such as grocery deals in Karachi make this convenience even more appealing, saving them time and fuel while providing value.

Wrapping It Up: A Smarter Grocery Mindset for the Future

Inflation has taught Pakistanis more than just budgeting — it has reshaped how they shop. The new consumer is digitally aware, price-conscious, and quick to adapt. But, no worries! Online grocery stores have made it easier to buy grocery online efficiently via events like the 11.11 sales any more. This new approach reflects a smarter, more strategic grocery culture built on planning, saving, and making every purchase count.

SPEAKING FACTS: WHY ARE CONSUMERS SWITCHING TO ONLINE GROCERIES IN PAKISTAN?

The grocery scenes in Pakistan have witnessed extreme modification since 2020. With a prominent increase in the number of households depending on online groceries in Pakistan for their daily needs. What was once considered the secondary option is now a must-have as the world is offering digital experiences to everyone. The credit goes to online stores like ARY Sahulat Bazar; it’s now the first choice for every family. What this change indicates is that consumer behavior is changing as grocery shopping has taken a digital route.

Want to explore more about the impacts of digital shopping and how it’s transforming the mindsets of Pakistanis? Then you are at the right blog.

Here you’ll explore all the game-changing reasons behind the prominent hike of online groceries in Pakistan.

Convenience that saves time

The ever-declining reason for the shift in consumer behavior is time. The traditional shopping day often comprises waiting in long queues, fighting through traffic, and tinkering with work schedules. In a matter of clicks, a customer can order their groceries online from the comforts of their homes. This advantage goes especially to professionals in urban centers such as Karachi, where time is often the most elusive resource.

Wider product variety and freshness

In the present setting, consumers expect more than just availability; they seek quality and variety. The offered products vary from fresh fruits, vegetables, dairy, and meats to packaged goods, all under one digital roof. These online platforms meet the demand for quality by ensuring the availability of fresh grocery items in Karachi.

Reliable access and trust in delivery

Doubt about online groceries has given way to broader trust. Shoppers know they can count on the convenience of prompt delivery courtesy of better supply lines. And this faith gets strengthened by entities such as ARY Sahulat Bazar, making way for a reliable service and securing just-in-time fresh deliveries to the buyer's doorstep. A moderate customer finds the search for grocery shops near me coming up with digital answers instead of physical ones.

Cost-effectiveness and smarter shopping

Cost-conscious consumers are enjoying the deals and discounts online grocery stores offer, making possible better budgets for managing households. But it isn't just this anymore when one realizes how much more wisely one can shop by availing oneself of whatever additional information is provided prior to purchase. Gradually, that realization that online grocery shopping in Pakistan is ever more convenient in the long run has taken hold globally.

Rising tech adoption and consumer confidence

It was their early integration of mobile apps and digital gateways by digital natives that helped guide this change more rapidly. What began as a necessity during the pandemic became a habit, paving the way for groceries from the understanding of tech. Older generations are blending grocery shopping via e-commerce, an indicator of the universality of the change rather than a singular preference.

Grocery Shopping in Karachi: A Perfect Case Study

Karachi, being the largest metropolitan area in Pakistan, shows the greatest growth potential for digital grocery services. Keeping these lifestyles, traffic congestion, and the need for fresh produce in mind, digital grocery services have become the demand center in the city. Searches for groceries in Karachi over the Internet tell so much about the city. As it’s at the forefront of this paradigm shift in consumer behavior in the country.

Looking ahead: The future of grocery shopping in Pakistan

The pace of adoption of online grocery shopping is not slowing down. With better digital infrastructure and an expanding array of services, more areas within Pakistan are set to adopt the change. The online grocery shopping model will change how every household in Pakistan looks after its daily essentials, given the massive increase in Internet penetration, mobile wallets, and trust on the part of consumers.

In a nutshell, this change is not just about convenience; it is about a lifestyle that is adapting to smarter solutions. Reasons ranging from saving time and freshness to cost savings and technological integration are practical yet futuristic. The facts speak clearly: online grocery is no longer the future; it is already the present in Pakistan.

THE RISING TREND OF ONLINE GROCERY SHOPPING IN PAKISTAN: WHAT’S IN?

In today’s fast-paced urban lifestyle, convenience has become a cornerstone of modern living. Among the many changes shaping consumer behavior, online grocery shopping in Pakistan stands out as one of the fastest-growing trends. Particularly in metropolitan hubs like Karachi, the demand for digital grocery solutions continues to grow as households seek reliable, quick, and fresh options delivered straight to their doorsteps. Platforms like ARY Sahulat Bazar have contributed a lot in shaping this evolving digital shift, offering consumers easier access to essential groceries.

With increasing internet penetration, smartphone usage, and digital payment adoption, Pakistan’s e-commerce sector has taken remarkable strides. While fashion, electronics, and home appliances have always dominated online platforms, groceries are now experiencing significant traction—driven by the need for time-saving, trustworthy, and hygienic options.

Why Consumers Are Switching to Online groceries

Several factors that are driving this transformation are

·         Convenience of access

·         Time efficiency

·         Variety of choices

·         Hygiene and safety

If not, there would be no ease of getting all the online shopping tasks done instantly without wasting extra time and energy.

Grocery in Karachi: A City Shaping the Trend

Karachi, being the commercial hub, plays a major role in shaping grocery shopping patterns across the country. With its dense population and diverse consumer base, grocery shopping in Karachi has shifted heavily toward online platforms. Local families increasingly rely on digital solutions for staples like rice, flour, pulses, and dairy, while younger generations experiment with ready-to-cook meals and exotic ingredients.

In addition, the city’s traffic challenges and busy lifestyle make home delivery groceries more appealing than ever. This demand has led to the rise of top grocery stores in Karachi integrating digital services, ensuring that the market continues to grow at a rapid pace.

The Role of Digital Ecosystems

The shift toward online platforms is not just about convenience; it’s about creating ecosystems that integrate multiple services:

·         Mobile apps and websites

·         Digital wallets and online banking

·         Data-driven insights

It is through such digital ecosystems that platforms, including ARY Sahulat Bazar, play an indirect role in expanding awareness and trust around online groceries.

Popular Grocery Searches in Pakistan

Consumer search patterns reveal the most in-demand products online. Common search terms include "fresh vegetables online," "grocery items online," and "grocery shops near me." These searches highlight the growing trust in e-commerce for buying groceries online. Families not only look for staples but also for freshness guarantees, quick delivery timelines, and competitive pricing.

The spike in these searches also shows how digital habits are evolving: more people are willing to experiment with online platforms rather than sticking solely to physical stores.

Challenges and Solutions

Like any growing sector, online groceries face hurdles like

·         Delivery delays

·         Freshness concerns

·         Digital literacy gaps

However, smart solutions are steadily addressing these issues. With improved cold-chain logistics and smart business solutions, platforms now ensure that perishable items retain their quality until they reach the customer’s doorstep.

Why Online Grocery Is Here to Stay

The shift is not temporary. With urban lifestyles becoming more dynamic, the need for reliable online grocery shopping in Pakistan is only going to increase. Affordable internet, efficient payment systems, and expanding delivery networks mean that the online grocery market will continue to attract new users each year.

Moreover, sustainability trends are influencing this sector too. Eco-friendly packaging, digital receipts, and optimized logistics are gradually reducing waste, aligning with consumer awareness about responsible shopping.

Final Thoughts

The digital transformation of grocery shopping reflects broader changes in how Pakistanis interact with technology. From buy-grocery-online services to the rise of top grocery stores in Karachi going digital, this sector shows how tradition and technology can merge to create lasting impact.

The future of grocery shopping in Pakistan lies not in physical aisles but in the digital ones, where every item is just a tap away.

THE PROS AND CONS OF ONLINE GROCERY SHOPPING IN PAKISTAN – A 2025 PERSPECTIVE

When it’s time to point out the super-sensitive product of the kitchen, grocery comes on the top. And in these digital times, everyone is choosing the digital options to buy their grocery items. Whether you are a daily online purchaser or a newbie, it doesn’t matter. What matters here is knowing the pros and cons of online grocery shopping in Pakistan before you order. Mostly, it all depends on the online shopping store you are buying your groceries from. It’s a journey of a reality check from ordering to receiving.

However, there are still some reliable virtual grocery stores like ARY Sahulat Bazar and some others. All these platforms never compromise in providing the best services and the highest quality products to their online customers. Want to know more about the good and bad of virtual grocery shopping? Then this blog is perfect for you. Here, you’ll explore the first-class knowledge about grocery shopping in 2025.

Let’s dive into the pros and cons of online grocery shopping in Pakistan to make our online orders stress-free.

The Pros of Online Grocery Shopping

Convenience at Your Fingertips

Gone are the days when hassle was a must-have. Now, with convenience virtual grocery shopping is what everyone need. Despite standing in long ques or walking through congested markets, customers can order without disturbing their comfort zone via online grocery shops.

Time-Saving and Efficient

While living in a metropolitan city, offline shopping can turn into a tiring journey due to heavy traffic and crowded markets. Online grocery shops save one from all these troubles by directly delivering groceries to their doors. Now, the buyer could make an instant order online.

Variety and Access to Global Brands

Variety and international access are of course another pin point. Online grocery stores usually provide not only local necessities but also various types of imported goods. A customer can buy anything from fresh local farm produce to expensive imported products all in one place.

Exclusive Discounts and Promotions

Online grocery shopping in Karachi has further led to the advent of competition-based pricing. Many platforms competing for the same customers have made offers and plans all too common, giving the customer a real insight with greater value for money.

Contactless Shopping

Every human being has safety as a primal concern in a post-pandemic world. Virtual grocery stores in Karachi (especially) truly allow doing business without contact, thus exposing fewer people and bringing them peace of mind.

The Cons of Online Grocery Shopping

Lack of Personal Inspection

The worst comes with lack of personal inspection before the purchase. Shoppers often like to select fruits, vegetables, or meat on their own, which is what online grocery services provide. Most online platforms, however, try to deliver good-quality goods, although experiences may vary.

Delivery Delays and Service Issues

Despite improvements, there are customers who still complain about late deliveries, the wrong orders, and stock unavailability. This is usually aggravated by the traffic conditions and logistical challenges. These cause delays in delivery and frustrate a time-conscious online buyer.

Hidden Costs

Though prices are competitive, the delivery charges can quickly add to the cost. In many cases, platforms have a minimum amount to be ordered, and it may not be a good proposition for consumers looking specifically to make smaller purchases.

Technology Dependency

The leading grocery apps and websites require stable internet connectivity and make someone digitally literate. This will make technology scare some people. Also, any glitches in the app with the payment systems would lead to, at times, a disrupted shopping experience.

Regional Limitations

Online grocery shopping in Karachi and other big cities is flourishing. Smaller towns and rural areas are often deprived of reliable delivery services. This creates regional limitations for a large volume of population.

Striking the Balance

The future of online groceries in Pakistan seems bright since businesses are working on advancing their supply chains, instilling customer trust, and evolving policies revolving around product quality. The general workings of online grocery stores will improve as they develop better interfaces for users.

For consumers, the balancing act is very important. Online shopping makes things easy, but being able to pinpoint when to rely on local markets, especially for those highly perishable goods, will save a lot of regrets.

Conclusion

Digital grocery shopping is here to stay in Pakistan, redefining the way we buy everyday essentials. With its ease, varied options, and technology-based solutions, it has redefined household shopping behavior. However, quality issues and delayed deliveries have served to remind all concerned that the scope for improvement is limitless. The future of this industry will grow even more catalytically with the growth of trust and technology, eventually ensuring ease in everyday life for millions.

WHY KARACHIITES PREFER BUYING PERSONAL CARE PRODUCTS ONLINE IN PAKISTAN

No matter what your gender is, keeping yourself tip-top falls in the basic etiquette of living. Surely, modern times have transformed the mindset of many from being careless to attentive and precise. And with the variety of personal care products in Pakistan, it’s now super easy to maintain oneself. However, for Karachiites who are really busy with their daily schedule, online shopping in Karachi perfectly fits them. Here, the reliable e-commerce stores in Pakistan make the virtual shopping journey smooth.

Whether a man or a woman, hunting for the best quality personal care product at a reasonable price is a prominent concern. Is this your concern too? Are you also searching for the right product for your personal care? This blog will definitely guide you in the best way.

Here’s a list of some must-have personal care products in Pakistan that most of the Karachiites prefer.

Hair Care: Personalized Products, Delivered Fast

Under the humid and ever-evolving conditions of Karachi, maintaining healthy hair is dependent on continuous access to quality products. This is why online platforms providing hair care essentials—shampoos, conditioners, oils, and serums—are now the primary choice for locals in 2025. Today's e-commerce sites in Pakistan have filters, product comparisons, and customer reviews to assist their users in finding the right fit.

Foot Care: Comfort Starts from the Ground Up

Now, foot care is far from a luxury; it is self-care in a city where people walk, stand, and hustle every day. Foot scrubs, odor-control sprays, cracked-heel creams, and pedicure kits have been surging in online popularity. In 2025, consumers prefer online shopping in Karachi not just for variety but for discreet packaging and attractive combos.

Feminine Care: Privacy, Variety, and Trusted Brands

One of the major changes in the shopping culture of the city is the growth of feminine care items virtual purchases. Sanitary pads, tampons, intimate washes, and hygiene wipes have all become popular purchases by women opting for e-commerce platforms in Pakistan. The reason behind this is the high degree of privacy they provide and the quality assurance offered by trusted brands.

Skin Care: From Glow to Protection, It’s All Online

Pakistan's skin care business has exploded, and Karachiites are at the fulcrum of this dynamic change. Online shopping stores in Karachi have become a hot favorite to browse through for everything from acne treatment and sunscreens to night serums and organic face masks. By 2025, e-commerce websites will use AI-based product recommendations and skin quizzes tailored to further enhance personalization.

Men Care: No Longer Ignored by the Market

Men's grooming products are finally the focus, and the male populace of Karachi is embracing this change wholeheartedly. From beard oils and face washes to deodorants and hair styling products, e-commerce stores in Pakistan are now catering to male grooming needs. All this smoothly occurs through targeted recommendations and trending collections.

Save Gold 80% - A Saving Plan for Online Shoppers in Pakistan

What's more beneficial than availing of the Save Gold 80% plan when buying your must-have product from ARY Sahulat Bazar? The greater the spending, the bigger the Save Gold 80% Plan. For the first time in Pakistan, you can achieve the Save Gold Plan simply by becoming a member of the ARY Sahulat Wallet. What’s next? Pay for the selected item through it. So, order the Sahulat Wallet now and get the right Gold Plan for yourself.

Conclusion – The Final Thoughts

The people of the city of lights are now transformed with a new approach of keeping their personalities aligned perfectly. And to step into the approach practically, online shopping stores in Pakistan worked a lot. Whether it’s men's care products or feminine care items, you can buy everything conveniently in a one-stop virtual shop.

FROM BAKU TO GABALA: TOP-MOST TOURIST ATTRACTIONS IN AZERBAIJAN YOU SHOULDN’T MISS!

Planning to travel to the best tourist attractions around the globe and missing out on Azerbaijan is not a good idea. With many eye-catching destinations, the cities of Azerbaijan never disappoint tourists who want to explore beauty. More interestingly, if you are travelling from Pakistan, then congrats! Because the distance is shorter and the explorations are bigger. Nevertheless, remember to connect with the best Travel Agency in Pakistan, making your journey not only adventurous but also hassle-free.

From ARY Sahulat Travel to many more, multiple platforms are out there ready to cater to your travelling worries and concerns perfectly. Then, what do you need to do? Well! Your must-have task is to fill your bucket-list with the top-most tourist attractions you should not miss at any cost. In this blog, you will explore all the must-visit places in Azerbaijan.

Let’s create beautiful travel memories by exploring the top-most tourist attractions in Azerbaijan.

Baku – Where Ancient Walls Meet Futuristic Skylines

Being the capital city of Azerbaijan, Baku is an architectural wonder. The Old City (Icherisheher) is a UNESCO World Heritage site with cobbled streets, mosques, and the famous Maiden Tower. All these eye-catching places epitomize the city’s Persian to medieval past. From there, you jump into the future with the Heydar Aliyev Center, a flowing work of modern-day design by Zahra Hadid.

The Flame Towers illuminate the Baku skyline at night, and going for a serene stroll along the Caspian Sea Boulevard is ideal for a few unwinding moments after an eventful day sightseeing.

Gobustan – The Outdoor Museum of Ancient Life

Head up to Gobustan National Park, one hour from Baku. It boasts over 6000 prehistoric rock carvings, as far back as 40000 years. Petroglyphs that show hunting scenes and tribal dances are a glimpse into early human life in the rocks. From the Mud Volcanoes to bubbling natural gases and minerals, every place isn’t only an archaeological wonder but also a geological delight.

This is indeed worth a day’s visit for the traveler passionate about exploring the glory of science and history.

Shamakhi – The Spiritual Soul of Azerbaijan

If possible, you must take a diversion to Shamakhi on your trip to Gabala. Anciently, the city was the capital of the Shirvanshah kingdom. The old Juma Mosque, which is one of the oldest mosques in the Caucasus, should be visited. And the views of the hills surrounding the area are breathtaking.

Shamakhi is also famed for its winemaking traditions. Another aspect of local culture that visitors will experience, aside from architecture and landscape. is

Gabala – The Green Jewel of Azerbaijan

Gabala, located in the foothills of the Caucasus Mountains, is a paradise for nature lovers. Hike in the Tufandag Mountains, take a cable-car ride for spectacular views, or chill at Nohur Lake for an afternoon. Moreover, Gabaland Amusement Park is also a must-visit place with the qualities of an excellent spot for relaxation and family fun.

Want to feel the fresh breezes beckoning from the expanse of the energy-oriented city of Baku? Then, Gabala stands utterly tranquil, a soothing stop to regain one’s footing amid nature.

Sheki – Bonus Stop: Worth the Journey

Though not on the direct trail from Baku toward Gabala, Sheki sits close enough to make the tour worth it. At the Sheki Khan’s Palace, famous for its millwork, stained glass, and wood carvings, the city offers Azerbaijan’s most culture-drenched experiences.

Sheki goes deep on the culinary front; do not go without trying the area’s unique syrup-soaked pastry, Sheki Halva.

Why it’s Worth It to Visit Azerbaijan in 2025?

The question of concern is common among many travelers and some of the top travel agency services in Pakistan. But the reasons are multiple. From easy visa processing to diverse attractions, Azerbaijan has many reasons for its visitors. And if your budget is compact, then Azerbaijan is the right destination for you, with many affordable luxuries. Whether you want to travel alone, with your family, or with your friends, there is something special for all to explore.

What’s the Conclusion?

Passionate about packing your bags and hitting the road to explore new places? The trip to Azerbaijan from Pakistan is the right journey for you. With beautiful landscapes, budget-friendly expenses, and cooperative locals, we guarantee you an unforgettable adventure. However, you must be connected with a reliable travel agency in Pakistan, providing a bridge to your travel dreams with real experiences.

WHY CONSUMERS LOVE CASH ON DELIVERY IN PAKISTAN—AND WHAT’S CHANGING?

When we plan for online shopping, the first thing we look for is the cash-on-delivery (COD) option. Well! It’s crystal clear that shopping online is more convenient than wandering around local markets. And if you’re a Karachite, then it’s really a challenge for you to complete the outdoor shopping task swiftly. But what’s the obstacle against outdoor shopping? Unfortunately, this all is happening because of the rush hours. The wounded roads. The polluted Air. The street crimes. And many more… But thanks to smartphones, the internet, and online shopping, stores in Pakistan have infused our lives, eliminating this chaos.

Whether it’s your first time or you are a regular online shopper, COD is a prominent must-have for you all. Similarly, when the talk is about exploring the necessity of COD, then this blog is a prominent must-have for you. To all the fellas out there, let’s not wait anymore and start exploring it.

Here are the reasons why online shoppers love to cash on delivery in Pakistan and what’s changing in it.

The Cultural Comfort of Cash

COD isn’t just a payment method in Pakistan; it’s a cultural preference shaped by historical, economic, and trust-related factors. For a large portion of the population, especially in semi-urban and rural areas, paying in cash feels safer. It’s tangible, trackable, and doesn’t require navigating unfamiliar banking interfaces.

With financial scams and digital mishaps in the past, COD provides peace of mind: “Pay when you see the product.”

Limited Digital Penetration in Some Areas

Despite efforts to expand digital infrastructure, many regions still face connectivity issues, limited smartphone access, or low digital literacy. In these areas, asking customers to link bank accounts or install apps can be a barrier to purchase.

COD continues to bridge that digital gap by keeping the online buying process accessible to first-time and offline-savvy users.

Trust Issues with Online Platforms

Trust is the cornerstone whether you are doing online shopping in Karachi, Islamabad, Lahore, or anywhere else in Pakistan. But somewhere, skepticism also exists. Concerns over product quality, delivery delays, or misleading listings often lead shoppers to prefer paying only when their order is in their hands.

COD acts as a built-in quality check—a consumer’s way of saying: “I’ll pay if it’s exactly what I ordered.”

What’s Changing in 2025?

1. Rising Popularity of Digital Payment Methods

With the rapid rise of QR code payments, mobile wallets, and instant bank transfers, platforms like Raast, Easypaisa, and JazzCash have made digital payment more convenient and widely accepted.

Now, even small businesses and street vendors offer digital options, making the idea of paying online less intimidating.

2. Cash Handling Challenges for Businesses

While COD works well for customers, it can be a headache for logistics and e-commerce companies. Delayed cash flow, theft risks, and costly returns are making COD less attractive for sellers. Many are offering discounts and rewards for online payments to shift buyers’ habits.

3. More Transparent Return & Refund Policies

As e-commerce platforms mature, return guarantees, product reviews, and rating systems are making consumers more confident about paying upfront. This shift is slowly building trust in pre-paid methods, especially for repeat customers.

Final Thoughts – A Wrap for You

Being an online shopper, it’s hard to pick the top reason among multiple choices when opting for the right online shopping store like ARY Sahulat Bazar Pakistan. However, the economic crises and massive price hikes have made customers spend their money carefully. This financial consciousness is what keeps the COD option the top priority among all. Still, some interesting aspects are taking roots in online shopping world, transforming the mindset of new customers.

Things keep changing, but convenience remains constant in the online shopping journey!